Helpful Firefox For SEO [by BR SANKHLA]

That is why Top Rank provides SEO Tool Reviews from time to time. We showcase different tools that you may or may not know about. Some free, some paid, all good.
The basis of this SEO tool review is Firefox. Firefox a SEO tool, you say? Alone, Firefox is not an SEO tool, but there are many extensions and many toolbars that can be added to Firefox to extend its possibilities past basic web browsing.
What makes Firefox so great?
1. The firefox is absolutely free.
2. The firefox is secure. If a security issue comes up while using firefox, the Firefox team plugs it in just a few days.
3. It works on Windows, Mac and Linux too. Each version of firefox comes with the same features and functionality.
4. It has a large developer network creating extensions. Most extensions are platform independent too.
5. It is what you want it to be. Between extensions and themes, the user can build a browser that does what they want. It is really all about you. If you do not already have Firefox installed, go grab it! As for extending Firefox with SEO plugins, here is a list of 11 tools we either use or have tested with descriptions from Lee-
a. SEOpen - 23 different metrics from back links on Yahoo and Google to Archived pages, whois and checking robots.txt.
b. SEO For Firefox -Aaron Walls clever and configurable tool with 13 different signals ranging from domain age and Page Rank to del.icio.us bookmark and .edu inbound links.
c. YExplore - Thomas handy tool offering easy right click access to Yahoo Site Explorer info.
d. Web Developer - Adds a menu and a toolbar to the browser with various web developer tools including the ability to disable JavaScript, images, and CSS to see what a page looks like in a text browser or for robots.
e. SeoQuake â€" SeoQuack is an Interesting tool for analyzing search results and various parameters that may influence SEO. Work can be saved for future reference or comparison to subsequent measurements. Do not overdo it or you are in trouble.
f. KGen â€"KGen is a Keyword generator analyzes a page for keyword frequency and placement. Also offers transfer to clipboard for use when tagging bookmarks.
g. Niche Watch Tool - Checks back links, indexed pages, keyword frequency and several other SEO signals.
h. MetaTags â€" MetaTags Offers a side bar menu showing a web pages meta data, links, keyword frequency and others.
i. Search Status - Highlights nofollow links, back links, indexed pages, Alexa and Compete rankings.
j. Prefbar - Toggle JavaScript, Flash and images as well as spoof user agent.
What are your favorite Firefox addons for SEO?

Your website with search engine appeal [by SUNNY KATARIA]

Building your website with search engine appeal - or search engine optimization - is more art than science but experience has shown that there are some very useful guidelines. The question is, why bother? With effective optimization you'll attract free website traffic that the search engines will send you. Free traffic goes a long way towards not only making your site income-generating but, hopefully, profit-generating as well.
With search engine optimization you might even receive a high traffic volume. Let's just say you have a conversion to successful sales with 5 to 10 percent of your traffic. If you get a hundred hits or more a day, you get a good number of sales already. If you get only twenty or so hits a day, you only get one or two sales if any at all. Higher traffic, especially if it's free, means potentially higher revenue.
Search engine optimization involves a variety of methods for making your site appealing to the search engines, such as having relevant keywords, title and content. It also helps to have other similar sites linking to yours. The aim is to have your site listed in the search engine results and apearing in, preferably, the first two or three pages. The higher the better. This will ensure that your site is displayed in answer to public inquiries as being possibly relevant. In turn, this increases public awareness and directs more traffic to your site - traffic that could lead to potential sales, revenue and profit.
There are many locations on the internet that can help you improve search engine optimization, including those that help in tracking keyword phrases. For instance, the free Yahoo/Overture Suggestion Tool, as well as many commercial keyword analyzers. There are also some content writers and article directories that can provide suitable keyword-laden content for you.
However, most people performing a search examine only the ten top results, which are on the first page. Those entries further down the list languish, with little attention. So making it to the top three pages is a barometer of a site's success in search engine optimization as you will get more people clicking through to your site when you have a higher ranking on these pages. And, as mentioned, more traffic means more business for you.
As you might have guessed, search engine optimization may require a fair bit of work to be fully realized. For instance, researching the keyword phrases that are popular for your niche or theme.
You may also need to rewrite your site's contents so that you get the right keyword phrases in your site without making it too awkward to read. There are useful guidelines that can be followed to assist with this.
Also consider collaborating with other web sites to obtain link exchanges and page transfers. Having inbound links definitely increases search engine appeal. Possibly the best way of gaining these is to write quality articles on the subject of your website and submit them to article directories for others to use. This generates desirable one-way links from those who post your articles on their websites, and they have usually selected your article because of its relevance!
When you need help just search the internet. Tips, guidelines and methods for search engine optimization are abundant and easily found. There are also many articles freely available that can help you optimize your website. Just posing the question on Google or inquiring at your favorite article directory will quickly locate some of these. The more informed you are the better. But resist the temptation to buy ebooks when so much free information is available.
This all helps in getting those high rankings. It may require a little time and effort but the benefits can be astounding.
E-commerce is a cut throat business. You have to arm yourself with the knowledge and tools needed to make your site a cut above the rest. Each day, more and more sites clamber for higher rankings and, if you get careless, you may just get trampled and be left in cyber dust.
In recent years, and in the foreseeable future, search engines have been the most widely used internet sources of information. Use them well and prosper.
However, even with effective optimization in place, don't just rest on your laurels; it is a continuing process. Check your ranking from time to time and also have a good look at what the top sites for a keyword are doing. Why do they have a higher ranking? What do you have to do to secure the top spot? Each day is a new day for all e-commerce sites or, as Scarlet O'Hara said: "Tomorrow is another day!" Building your website with search engine appeal - or search engine optimization - is more art than science but experience has shown that there are some very useful guidelines. The question is, why bother?